A network of
hairdressing salons
with renewable energy

A network of hairdressing salons with renewable energy confirms and reinforces the environmental commitment of Davines, raising awareness with their clients and improving the brand positioning.

A network of
hairdressing salons
with renewable energy

A network of hairdressing salons with renewable energy confirms and reinforces the environmental commitment of Davines, raising awareness with their clients and improving the brand positioning.

1-icon

THE CHALLENGE

The challenge for Davines

This brand creates professional cosmetics products for hairdressers and the challenge was to give concrete value to their environmental commitment, aiming to build the brand and make employees and clients aware of the essential issue of sustainable energy.

2-icon

THE SOLUTION

The Davines brand

Has always been attentive to combining beauty and commitment to sustainability. In this context, the communication campaign on the LifeGate network and the project was developed to build the first network of hairdressing salons with 100% renewable, carbon neutral energy, launched on the occasion of the International Year of Sustainable Energy, once again transposing the brand’s commitment into concrete action.

3-icon

THE RESULTS

A successful operation

The operation was successful and enabled the company to raise awareness among the Davines employees and clients and lightening its footprint on the planet. Thanks to media kits created specifically for the salons, it was possible to communicate the relevance of the project to the clients, as a real action in the battle against climate change. Articles and social media posts published on the LifeGate channels, as well as the Davines channels and industry media made it possible to reach out to a vast audience and raise awareness of the issue outside the hairdressing salons as well.

A few numbers

0 %
Renewable energy
0
Social posts generated
0
Organic reach