KLM Royal Dutch Airlines
takes the environment seriously

How can we convey the commitment of KLM Royal Dutch Airlines to the environment, engage and raise public awareness and heighten the brand’s values? In our strategy we have shown what a global airline can do for the planet.

KLM Royal Dutch Airlines
takes the environment seriously

How can we convey the commitment of KLM Royal Dutch Airlines to the environment, engage and raise public awareness and heighten the brand’s values? In our strategy we have shown what a global airline can do for the planet.

1-icon

THE CHALLENGE

The challenge of KLM Royal Dutch Airlines

The challenge was to build its reputation and tell the story of its commitment to the planet, involving its stakeholders – the public, the press, institutions and airports, of course – in various online and offline activities.

2-icon

THE SOLUTION

Together with KLM

We developed a comprehensive communication strategy capable of effectively reporting the company’s values and translating its environmental commitment into concrete and useful actions for the planet and society. Press and institutional events, dedicated articles on our platform, video storytelling, news photography and social campaigns have succeeded in engaging the public and raising awareness about the specific issue of plastic pollution. KLM knows full well the impact of using single-dose and disposable products on their planes. KLM decided to support the LifeGate Plasticless® project to collect plastic from the sea through the innovative technology of Seabin “baskets”, proving that a large company can take effective action for the planet.

3-icon

THE RESULTS

For KLM, the operation

was a resounding success, sparking the interest of the public and at the same time making a positive difference to the planet. The press and institutional events connected to the Plasticless project involved mayors, city councillors and regional governors as well as port authorities, the airline clients and outstanding ambassadors who helped the company communicate its commitment to healthy seas and oceans. In particular, the social media campaign called #perunmarepulito (for a clean sea) on Facebook and Instagram enabled KLM to engage with an even broader community, interested in sustainability issues. Indeed, users contributed with more than 2500 posts.
The dedicated articles on our platform, the video storytelling about the project, the news photography and the social media coverage of the launches of the devices that KLM has adopted were more effective at spreading the positive message of the company’s efforts: more than 30 press releases in national, industry, green and local newspapers, as well as high-profile TV reports, reaching more than 500,000 people.

KLM’s efforts also generated significant environmental benefits: thanks to the five Seabins adopted in the ports and marinas of some of the company’s key cities, like Naples, Genoa, Milan, Venice and Athens, where some of the airline’s main airports are located, the company helped reduce plastic build-up points in the water and collected, in just one year, over 2500 kg of floating waste, equal to the weight of 170,000 bottles.

A few numbers

0 K
People reached
0
Social posts generated
0
Seabin devices installed