Rigoni di Asiago
editorial project

An editorial project that has been seamlessly integrated into LifeGate’s media channels. The collaborative effort began in 2016 and continues annually through digital and social publishing communication activities focused on the company’s priorities.

Rigoni di Asiago
editorial project

An editorial project that has been seamlessly integrated into LifeGate’s media channels. The collaborative effort began in 2016 and continues annually through digital and social publishing communication activities focused on the company’s priorities.

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THE CHALLENGE

Demonstrate the sustainable value

Generate the culture of breakfast being important, and strengthen Rigoni di Asiago’s brand awareness, reinforcing the company’s leadership in terms of sustainability to drive community interest and involvement.

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THE SOLUTION

Creating a magazine

Creating the magazine called “Pronti, partenza, bio! Il Magazine della prima colazione” (Ready, set, go-organic! The breakfast magazine) with high-profile editorial content, thanks also to the collaboration with a prominent immunologist, and a social media promotion campaign. Organisation of a press tour through the Rigoni di Asiago facility to present a tangible demonstration of sustainable value.

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THE RESULTS

High level of interest in content and social media

LifeGate users show lots of interest in the Rigoni di Asiago magazine, with an increase in content views and an extensive response on social media. Huge success of the Facebook live event at the Foza facility with a great number of views and shares on both the LifeGate and Rigoni di Asiago social networks.

A few numbers

0 K
Views
0 MLN
Organic Reach
0 K
Impressions

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