Lario Reti and respecting the environment

Using a photography competition to explain the commitment to environmentally-friendly water management was the winning strategy for Lario Reti Holding.

Lario Reti and respecting the environment

Using a photography competition to explain the commitment to environmentally-friendly water management was the winning strategy for Lario Reti Holding.

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THE CHALLENGE

The challenge for Lario Reti Holding

The challenge for the integrated urban water management operator for all the municipalities of the Province of Lecco was to effectively demonstrate its commitment to the environment and raise awareness of water quality and sustainable water management among the citizens of the Lecco area.

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THE SOLUTION

Raising awareness among the target audience

The communication strategy adopted to engage and raise awareness among the target audience and to fully express the company’s values of respect for the planet in its tenth year of operations, included articles and social media posts published in the LifeGate network to publicise the issue of water, as well as a photo contest held on Instagram, dedicated to water and sustainability in the Lake Como area.

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THE RESULTS

The campaign results were very positive

In particular, more than 400 users submitted their photos to the contest thanks to the hashtag #WaterReporter. The 20 best photographs, selected by the company together with LifeGate then formed the basis of a travelling exhibition, set up in the municipality of Lecco and in several other municipalities in the Lake Como area: the event gave the company the chance to spread awareness on the subject in an original manner. Lastly, the prize for the winning photo – a weekend organised by LifeGate Experience in the Stelvio Park, including a photography workshop – was not only an incentive for the participants, but also allowed Lario Reti Holding to promote responsible tourism that is more attentive to the real needs of the area.

A few numbers

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Images received
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Finalists selected by the judges
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Exhibition organised in the municipality of Lecco