Network, Multi-channel Capability and Results

Since 2000, LifeGate has been promoting a sustainable and responsible lifestyle that respects nature and individuals.

Network, Multi-channel Capability and Results

Since 2000, LifeGate has been promoting a sustainable and responsible lifestyle that respects nature and individuals.

COMMUNITY

A Community of 5 million of us

Since 2000, LifeGate has been promoting a sustainable and responsible lifestyle that respects nature and individuals. Our values of sustainability, consumer ethics, social and environmental respect and personal well-being have persuaded more and more people to read our articles, listen to our stories, support our projects and initiatives, forming a Community that now connects more than 5 million LifeGaters. A result achieved through a 20-year commitment: LifeGate continues to work to become a driver of social change, to awaken and nurture a new ecological awareness, and to inspire and spread new behaviours for people and companies, as well as new business models.

Network, multi-channel capability and results

LifeGate disseminates sustainable values and behaviours through a dedicated information site, our registered newspaper, operated by an in-house editorial staff of professional journalists, and available in Italian and in English for an international audience. Our media network includes LifeGate Radio, which you can listen to both on an inter-regional FM frequency and through four digital theme channels available online through dedicated players: LifeGate Radio, LifeGate International, LifeGate Radio HD, and LifeGate Radio Blues. Lastly, articles and information and insights generated by the editorial staff are disseminated by LifeGate’s social profiles on the main platforms.

Strategy based on data analysis

We are able to develop specific communication strategies that promote and build on the values created by brands. Articles, interviews, podcasts, videos and multimedia content constitute a “megaphone” for our clients that can reach a vast, engaged and specific audience with our network. The strategy based on the analysis of data and numbers relating to traffic and visibility enables us to gain a deep understanding of the target audience of each channel, and to propose specific and differentiated content for each platform, assuring the best result in terms of response.
We recognise the importance of building relationships, chatting with users and maintaining a steady but non-invasive presence in the life of our Community. This is why we monitor not only the numbers, but also the impressions and reactions, to create direct contact and listen to the opinions on the products promoted.

Network: Success Stories

Monini, a communication campaign

A communication campaign, a press tour and a competition: these are the elements of the strategy that LifeGate developed to showcase the sustainable commitment of Monini and tell the story of the brand values.

Lario Reti and respecting the environment

Using a photography competition to explain the commitment to environmentally-friendly water management was the winning strategy for Lario Reti Holding.