Seeds&Chips is the heir to the success
of Expo 2015

How can you communicate the themes of sustainable agriculture and innovation in the food industry to a broad audience? With an all-encompassing communication strategy.

Seeds&Chips is the heir to the success
of Expo 2015

How can you communicate the themes of sustainable agriculture and innovation in the food industry to a broad audience? With an all-encompassing communication strategy.

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THE CHALLENGE

The challenge for Seeds&Chips

This annual summit took over the legacy of Expo 2015 to tell as many people as possible about the contents of the event, relating to such crucial themes as food, sustainable development and innovation.

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THE SOLUTION

A comprehensive communication strategy

As a media partner, we developed a comprehensive communication strategy, involving interviews with the event’s main players, articles covering the meetings, social media posts and video stories published on the LifeGate network, which facilitated dissemination of the content. The presence of a LifeGate stand inside the event, set up for video interviews with guests, experts, companies and organisations effectively raised the visibility of sponsors and fostered the creation of tailored content.

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THE RESULTS

The campaign results were very positive

The operation really paid off: thanks to the many articles and interviews, interest in the event remained high, while the branded content allowed the sponsor companies to describe their values and concrete commitment to the environment to a vast community already interested in sustainability issues.