KME Italy has been a leading manufacturer
of copper products for decades

KME Italy has been a leading manufacturer of copper and copper alloy products for decades, and it decided to turn the circular economy into an asset. A top-level executive training project has improved the company’s positioning.

KME Italy has been a leading manufacturer
of copper products for decades

KME Italy has been a leading manufacturer of copper and copper alloy products for decades, and it decided to turn the circular economy into an asset. A top-level executive training project has improved the company’s positioning.

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THE CHALLENGE

The challenge for KME Italy

The challenge for this leader in the manufacture of copper and copper alloy products was to communicate its concrete commitment to the environment. The goal was twofold: (i) to demonstrate that it is a responsible and sustainable-oriented company, which can make a positive impact on its operational territory by redeveloping the disused premises in the industrial park of Fornaci di Barga, and (ii) to step into a leadership role among companies that have already opted for circular schemes and processes.

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THE SOLUTION

KME Italy making the circular economy asset

KME Italy decided long ago to turn the circular economy into an asset, by recycling industrial scrap and waste and launching an energy self-generation project. So, the strategy we adopted became part of a context that was already sensitive to the issue. Editorial content published on the LifeGate network and social media posts were used to tell the story of the KME Italy projects concerning the circular processes and the redevelopment of the disused spaces. By formulating the concept and creating the “Circular Academy”, with the first ‘Circular Economy for Business’ executive management course organised in conjunction with the Sant’Anna School of Advanced Studies in Pisa, the company became a leading player on the subject of the circular economy. A dedicated website, gala dinners and participation in events and shows were designed to publicise the initiative for interested parties.

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THE RESULTS

The operation was very successful

The editorial content, consisting of articles, interviews and video storytelling, expressed the value of the educational initiative, the company’s commitment and the circular processes, including the redevelopment of the industrial park, now accessible to companies in the area who share working environments and services. The social media posts about the Circular Academy generated more than 2000 contacts, while the dedicated site, created specifically to promote the course, had about 5000 page views. Sixteen participants attended the first, 160-hour course, divided into ten modules. By participating in events such as Ecomondo, the benchmark trade fair in Europe for technological and industrial innovation in the circular economy, KME Italy improved its positioning, demonstrating the outstanding value of its training project.

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“Circular Economy for Business” master class
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Participants at the first edition