A study supported
by Culligan

Culligan’s support of a study of bottled water consumption by Italians, conducted by a major research institute, has demonstrated the company’s commitment and standing, and improved its market positioning.

A study supported
by Culligan

Culligan’s support of a study of bottled water consumption by Italians, conducted by a major research institute, has demonstrated the company’s commitment and standing, and improved its market positioning.

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THE CHALLENGE

The challenge for Culligan

The challenge for Culligan, to the forefront in water treatment solutions in Italy, was to improve its sustainable value positioning and to build its brand image in the market.

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THE SOLUTION

The communication strategy prepared with Culligan

This enabled the company to convey its sustainability values and commitment. Publishing dedicated content on our network concerning the problems and issues surrounding the consumption of bottled water has helped to raise public awareness on the subject of plastic pollution. An analysis of how Italians consume water, conducted by the Eumetra MR research institute with the support of Culligan and presented during the Italian Observatory on Sustainable Lifestyles organised by LifeGate on World Water Day, heightened the brand’s standing on the subject.

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THE RESULTS

The operation was successful

The results of the commissioned research were presented in a prestigious location to over 200 invited guests including opinion leaders, journalists and representatives of companies in the sector. The data, reported through articles and social media posts on the LifeGate network, attracted considerable interest in the local and national press.

A few numbers

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Water consumption research
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International organisations and institutions
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Guests