The IKEA
communication strategy

The comprehensive communication strategy, developed by LifeGate for IKEA has enabled the brand to convey its values and commitment to sustainability to a vast community concerned about environmental issues.

The IKEA
communication strategy

The comprehensive communication strategy, developed by LifeGate for IKEA has enabled the brand to convey its values and commitment to sustainability to a vast community concerned about environmental issues.

1-icon

THE CHALLENGE

The challenge for IKEA

For IKEA, the Swedish furniture multinational operating in 28 countries, the challenge was to describe and demonstrate the environmental worth of its actions set down in its annual sustainability report, presented in its stores in 10 Italian district capitals.

2-icon

THE SOLUTION

The communication plan developed for IKEA

A LifeGate journalist hosted 10 events in 10 stores, reported in as many articles, as well as radio interviews and about thirty social media posts. IKEA has always worked towards sustainable actions and products, and this communication plan highlighted the brand’s high level of commitment to the environment.

3-icon

THE RESULTS

The strategy was a success

The narratives of the roadshow’s stages in the ten selected Italian stores were collected in an online magazine on the LifeGate website, while social media footage on Twitter, LinkedIn and Facebook, and radio interviews with Stefano Brown, IKEA’s CSR manager aired on the program called Sustainable Ideas, allowing the brand to report its progress and values to a vast community interested in sustainability issues.

A few numbers

0
Articles for as many stages
0
Social media footage
0
interviews on LifeGate Radio