Kia Motors

What could we do to improve the sustainable positioning of Kia Motors Italia and raise awareness about sustainable mobility? The successful approach consists of getting really young people on board.

Kia Motors

What could we do to improve the sustainable positioning of Kia Motors Italia and raise awareness about sustainable mobility? The successful approach consists of getting really young people on board.

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THE CHALLENGE

The challenge of Kia

For the automobile manufacturer Kia Motors Italia, the challenge was to showcase the company’s green approach and improve its positioning, as well as to share its CSR policies, aimed at raising awareness about sustainable mobility with local communities and young people in particular.

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THE SOLUTION

Mobility ambassadors

Given the company’s requirements, we worked with Kia to develop a communication strategy that included education and awareness-raising in schools, in addition to specific content published on the LifeGate network. The initiative chosen was “Piccoli ambasciatori della mobilità” (Young Mobility Ambassadors), designed to engage young people and, consequently, their families and encourage them to be passionate about sustainable and responsible mobility.

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THE RESULTS

A successful strategy

The articles and content published on the LifeGate network have helped demonstrate Kia’s commitment to sustainable, planet-friendly mobility. The “Piccoli ambasciatori della mobilità” initiative, which took place in six stages – Milan, Turin, Genoa, Pisa, Bologna, Rome – and addressed 400 children from 6 to 10 years old, expanded the company’s awareness-raising activities, transforming these young children into small agents of change for a more sustainable future, first and foremost in their own communities.

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